Hello I'm Kenneth

Reign Land Ph
(Facebook Media Buyer)

Sales Funnel & Customer Journey Mapping
• Designed and implemented high-converting sales funnels (Awareness → Consideration → Conversion)
• Structured campaigns based on buyer intent and behavior
• Aligned ad messaging depending on funnel stage

Advanced Audience Targeting Strategy
Built and optimized:
• Custom Audiences (engagement, video views, website visitors)
• Lookalike Audiences (LAA) for scaling
• Applied laser targeting & broad testing strategy

Data Tracking & Pixel Implementation
• Installed and configured Meta Pixel for accurate tracking
• Set up key events:
• Lead
• View Content
• Page View
• Ensured proper data flow for retargeting and optimization

High-Converting Ad Copy & Creative Strategy
• Created scroll-stopping ad copies using:
Hook → Story → Offer → CTA framework
• Developed creative testing strategy (images, videos, angles)
• Focused on pain points & transformation messaging

Competitor Research & Market Analysis
• Conducted deep research using Facebook Ad Library
• Identified winning angles, offers, and creatives
• Positioned ads to stand out in a crowded market

3-Phase Advertising Strategy
• Testing Phase – Identify winning audience, creatives, and copy
• Scaling Phase – Increase budget on winning ads
• Retargeting Phase – Convert warm audiences into leads/sales

Campaign Optimization & Scaling
Monitored key metrics:
• CTR (Click-Through Rate)
• CPC (Cost per Click)
• CPL (Cost per Lead)
• Applied data-based decision making (kill, duplicate, scale)
• Budget allocation based on performance