Project Overview A end-to-end Facebook and Meta Ads campaign management sample focusing on audience targeting, creative testing, ROAS optimization, and performance tracking.

Key Deliverables & Responsibilities

• Campaign Setup & Strategy: Structured campaign architecture targeting specific demographics, custom audiences, and lookalikes.

• Ad Optimization & Testing: A/B tested ad creatives, headlines, and calls-to-action to maximize click-through rates (CTR) and conversions.

• Performance Monitoring: Analyzed key metrics including ROAS, CPA, CPC, and conversion rates to scale winning campaigns and reduce wasted ad spend.

• Reporting: Documented key performance indicators and actionable insights using custom tracking sheets and analytics dashboards.

Tools & Skills Applied

• Meta Ads Manager & Business Suite

• Pixel Setup & Conversion Tracking

• Audience Research & A/B Testing

• Data Analysis & Performance Reporting