2019
BS in Office Systems Management
Bohol Island State University (Main Campus)
Struggling to keep up with your online business?
Hi, I’m Carry Basas, a results-driven Virtual Assistant (VA) specializing in eCommerce, website design, social media management, and digital marketing. Since 2022, I’ve worked with businesses in the United States, United Kingdom, Australia, Singapore, Ireland, and Canada, helping them grow their brands, increase sales, and streamline operations.
I started as a Shopify Virtual Assistant, mastering product listings, store management, and customer support. But I didn’t stop there! I expanded my expertise to On-Page SEO, website design, email marketing, lead generation, and administrative support. This means I don’t just manage tasks—I create strategies that boost engagement, drive traffic, and generate real results.
What I bring to the table:
✅ eCommerce growth strategies (Shopify, Etsy, WooCommerce)
✅ SEO-optimized websites that attract and convert customers
✅ Social media marketing that builds brand presence & engagement
✅ Lead generation & email marketing to nurture potential clients
✅ Reliable, organized, and detail-oriented support so you can focus on scaling your business
If you’re looking for a proactive, tech-savvy VA who delivers high-quality work and measurable results, let’s chat!
My Expertise in Action
Discord Setup & Management
Digital Course & Funnel Experience
Social Media Management
Meta Ads Management
General Virtual Assistant
E-commerce VA
Social Media Marketing
Web Design
Certificates
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Years of Experience, Proven Results
November 2023
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June 2024
Wellness Minded Media
(Social Media Manager)
Managed social media accounts for a bourbon brand, aesthetic clinic, digital marketing agency, blogger, and event management company. Responsibilities included developing and executing social media strategies, creating and curating content, planning and managing Facebook and Instagram ad campaigns, monitoring performance metrics, engaging with the online community, and staying updated with industry trends to enhance brand awareness and drive engagement.
March 2023
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July
Pardis Blinds & Shades
(Social Media Manager / Executive Assistant)
Manage Client's LinkedIn
Email Marketing/Design
January 2023
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February 2024
Pourluvv
(Social Media Manager)
I curated and crafted engaging content across multiple social media platforms to elevate brand visibility and foster audience engagement. This included creating visually compelling graphics and videos, staying abreast of trending topics, and ensuring content relevance.
January 2023
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November 2023
Elevate OM
(Social Media Executive)
As a Client Manager at ElevateOm, a UK-based Digital Marketing Agency, I handle 10-15 clients. My responsibilities include setting up social media platforms, creating engaging content from scratch, copywriting, content scheduling, social media strategy development, outreach, and editing reels and graphic designs using Canva. I ensure each client receives personalized attention for impactful digital marketing results.
December
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November 2023
Mavisco Financial Sevices
(Social Media Manager / E-commerce VA)
Do store listings on Cartzy , create Pintetest PINS & BOARDS and manage different Facebook Pages plus Web Design.
March 2024
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September 2024
Elizabeth Louis
(Executive Assistant + SM + Client Management)
I handle end-to-end social media strategy and content creation, crafting engaging posts, stories, and videos from scratch for platforms like Instagram and Facebook. I manage client communities, fostering engagement within Facebook Groups, and oversee the FitLead pipeline to drive lead generation efforts. Additionally, I run targeted email campaigns through ActiveCampaign, managing segmentation and tracking performance to enhance the client journey. This role blends strategic oversight with hands-on support to amplify brand presence, grow client base, and nurture customer relationships.
June 2024
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Present
KA Lending Solutions
(Social Media/Meta Ads Manager)
I handle paid advertising and social media growth to generate high-quality mortgage and home loan leads. I create and optimize Meta (Facebook & Instagram) ad campaigns, ensuring they reach the right audience for maximum conversions. My role includes crafting engaging content, managing social media pages, and implementing lead generation strategies through targeted ads and funnel optimization. I track campaign performance, analyze data, and adjust strategies to improve results.
March 2024
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March 2026
Why We Travel
(SM/ Meta Ads Manager)
As a Social Media and Meta Ads Manager, I develop, manage, and optimize paid advertising campaigns on Facebook and Instagram to generate leads, drive conversions, and maximize ROI. I plan, create, and schedule engaging content across multiple platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring each post aligns with brand voice and audience interests. I design creative ad strategies with strong hooks, messaging, and visuals, conduct A/B testing, and continuously optimize campaigns based on performance metrics like CTR, CPC, CPA, and ROAS. I manage lead flow and CRM pipelines to ensure timely follow-up and conversion, collaborate with designers and copywriters to produce high-performing ad creatives, and research trends, competitors, and audience behavior to inform strategy. I also track results, report insights, and stay updated on platform changes and best practices to consistently improve campaign performance.
2022
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September 2023
Eddie & Lilly
(SEO and Shopify Developer)
-Help client's website rank higher in organic search results and implementing effective SEO strategies.
-Make the necessary and required coding changes. Configure the portal to meet the needs of the business and the market. Allow marketing tools, platform APIs, and third-party Shopify apps to be used. Create store templates that integrate with necessary business plugins.
-Create Pinterest Pins & Boards and Shopify Store listing + Web Design.
January 2025
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Up to Date
VC Social Pro
(Social Media Marketing Coach)
I’m a social media marketing coach with hands-on experience managing my own Discord server, where I’ve set up member roles, private channels, onboarding flows, and automations using bots. I’ve also worked with Systeme.io to build and launch online courses, including setting up landing pages, email sequences, payment systems, and automated workflows.
January , 2025
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November , 2025
Ashlee Tabrett
(Social Media Content Creator Account Manager)
I create and manage engaging social media content that helps brands grow their online presence. My work includes content planning, graphic design, reels and video creation, caption writing, scheduling posts, and engaging with the audience. I focus on creating SEO-friendly and visually appealing content that improves reach, engagement, and brand awareness across platforms like Facebook, Instagram, LinkedIn, and TikTok.
January 2022
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September 2023
Milly Molli
(Shopify Developer)
Make the necessary and required coding changes. Configure the portal to meet the needs of the business and the market. Allow marketing tools, platform APIs, and third-party Shopify apps to be used. Create store templates that integrate with necessary business plugins.
November 2022
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December 2023
Finishing Touches
(Admin Assistant / Social Media Manager)
I managed and optimized social media accounts, developed content strategies, and executed paid ad campaigns to boost brand awareness and engagement. I specialized in audience growth, community management, and data-driven marketing.
September 2024
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August 2025
Happy Town Pets
(Facebook Ads Strategist)
Managed Facebook and Instagram ad campaigns for McAdams under Happy Town Pets, a premium eco-friendly pet food brand. Created SEO-optimized ad copy, headlines, and visuals focused on sensitive dog diets, freeze-dried raw nutrition, and grain-free formulas. Executed A/B testing to refine creatives and targeting, and monitored performance through Meta Ads Manager, focusing on CTR, ROAS, and conversion tracking. Ensured brand consistency by aligning with McAdams’ UK-based, free-range, and ethical positioning. Identified and addressed conversion challenges tied to website experience, and supported Shopify product categorization and user flow to boost campaign effectiveness.
January 2024
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Present
Ascend Global
(Lead Generation Specialist)
As a Lead Generation Specialist, I run automated pipelines on social media to attract and capture high-quality leads for Tamara. My role involves setting up and optimizing lead funnels, engaging with potential clients, and ensuring a steady flow of prospects. By leveraging automation and strategic outreach, I help drive conversions and business growth efficiently.
June 2024
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February 2026
KA Lending Solutions
(Social Media Marketing – Canva Pro)
I design professional social media graphics using Canva Pro to help brands create eye-catching and consistent content. My work includes creating posts, reels covers, stories, banners, and promotional visuals that match the brand’s colors, fonts, and style. I focus on clear messaging and visually appealing designs that improve engagement and strengthen brand identity across platforms like Facebook, Instagram, LinkedIn, and TikTok.
December 2024
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December 2025
Remote Talent AU
(Social Media Specialist/Manager)
My work includes planning content, managing posts, and turning ideas into engaging videos and visuals for platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube.
I focus on understanding what audiences want to see, spotting trends, and guiding content that helps brands reach more people. I’ve worked with marketing teams and business owners to improve online presence, grow followers, and increase engagement while keeping the brand voice clear and consistent.
January 2022
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July
Tuslob Buwa de Bohol
(Canva Editor)
Create Social Media Contents from scratch
February 2025
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August 2025
Paul Ambrose
(Blog Management and Content Creation)
I manage blog content from planning to publishing to help grow online visibility and connect with the target audience. My work includes topic research, writing and editing blog posts, optimizing content for SEO, formatting articles for readability, and uploading them to the website. I focus on creating valuable and engaging content that improves search rankings and builds trust with readers.
What I Can Do for You
Shopify Developer
Make the necessary and required coding changes. Configure the portal to meet the needs of the business and the market.
Search Engine Optimization (SEO)
Help client's website rank higher in organic search results and implementing effective SEO strategies.
Meta Ads
Boost your business with high-converting Meta (Facebook & Instagram) Ads! I specialize in ad strategy, audience targ
Email Marketing
Turn your email list into a sales machine with high-converting campaigns, automation and copywriting that drive results!
General Virtual Assistant
I can help you with your Administrative Task!
Social Media Management
Grow your brand with expert social media management—engaging content, audience growth, and high-converting strategies!
What Clients Say About Me
Samantha D.
"I had the pleasure of working with Carry for my brand, I am pleased with her contributions. She always listened to my ideas and made sure to incorporate them into our social media strategy. Her dedication to understanding and reflecting our brand's voice was evident in the content she created. I appreciate her efforts and the decent job she did for our brand. I am happy with her work and would endorse her for social media management roles."
David P.
"Carry's work is excellent and I'm very happy with the results."
Zach
"Carry is great! Any feedback you provide she is very quick to take action on and complete tasks efficiently. Would work with Carry again!"
Zach F
"Carry is great! Any feedback you provide she is very quick to take action on and complete tasks efficiently. Would work with Carry again!"
Ashlee Tabrett
Carry has supported my social media marketing for the past 10 months and did a great job improving and keeping my platforms consistent. She communicates clearly, takes initiative, and works independently. Also helped get my email marketing back on track.
Kerry Anne S
She's been amazing, responsive, and very trustworthy. You communicated well & helped grow my business. You work autonomously and your creatives are great. One of the best freelancers I’ve worked with on Upwork.