Social Media Strategy & Management – Cabinets & Granite Business

This project showcases my end-to-end Social Media Management process for a Cabinets & Granite business. I developed a comprehensive marketing strategy designed to increase brand awareness, grow the Facebook page, and generate qualified customer inquiries through engaging content and data-driven planning.

Project Scope

Business & Market Research

Competitor Analysis

Target Audience Identification

Content Bank Development

Social Media Content Calendar

Content Creation & Graphic Design

Facebook Page Management

Performance Monitoring & Analytics

Portfolio Deliverables

Competitor Analysis – Evaluated competitors' strengths, weaknesses, content strategies, and customer engagement to identify opportunities.

Market Research – Researched the local Cabinets & Granite industry, customer preferences, pricing trends, and market demand.

Content Bank – Created a library of content ideas including product showcases, customer testimonials, educational posts, promotions, and before-and-after transformations.

Social Media Management Plan – Developed a structured posting schedule, content strategy, engagement plan, and KPI tracking system.

Skills Demonstrated

Social Media Strategy

Facebook Marketing

Market Research

Competitor Analysis

Content Planning

Content Calendar Creation

Branding

Graphic Design

Audience Engagement

Analytics & Reporting

Lead Generation

Tools Used

Meta Business Suite

Facebook Insights

Canva Pro

Google Sheets

Microsoft Excel

CapCut

This portfolio demonstrates my ability to develop and execute a complete social media marketing strategy—from research and planning to content creation, page management, and performance analysis—to help a Cabinets & Granite business establish a strong online presence and attract potential customers.