Bachelor of Arts in Journalism
Polytechnic University of the Philippines
I am a versatile content professional with a background in journalism, skilled in creating engaging, SEO-optimized articles, social media content, and multimedia projects. I have experience in content writing, digital media production, and customer service, including storytelling through voice-over work, video editing, and social media management. Passionate about delivering impactful and audience-focused messaging, I am eager to apply my skills to new opportunities, contributing and growing in dynamic environments.
Polytechnic University of the Philippines
As a Copywriter for a digital marketing agency, I created compelling and conversion-driven content for websites, social media platforms, and Google Business Profile (GBP) listings. I developed copy that aligned with each client’s brand voice, target audience, and overall marketing objectives. I also produced SEO-driven articles to improve search visibility and support broader content marketing strategies. In collaboration with marketing and design teams, I ensured consistent messaging across campaigns while optimizing content through effective keyword integration and readability enhancements. Additionally, I adapted my writing style to suit various industries and platforms, meeting diverse client needs.
As a Content Writer at Telus International Philippines, I generate accurate and contextually relevant responses to prompts used in AI training, contributing to the improvement of model output quality and consistency. I ensure all content adheres to strict guidelines, maintaining high standards of accuracy, clarity, and consistency. I also collaborate with cross-functional teams to meet project goals, align with client requirements, and deliver outputs within established deadlines.
During my internship at Village Pipol Magazine, I contributed to content creation by implementing SEO strategies to improve online visibility, drive traffic, and increase audience engagement. I optimized articles, blog posts, and other digital content to align with search engine algorithms, ensuring maximum reach and relevance for target audiences.
As a Junior Content Strategist at Pop Up Philippines, I oversee content moderation to ensure quality, accuracy, and compliance with platform standards. I strategize and schedule content uploads to maximize audience engagement and reach, while managing and coordinating KOL (Key Opinion Leader) content to enhance visibility and performance. I also monitor key metrics to evaluate content effectiveness and recommend data-driven optimization strategies. Additionally, I handle PUGC (Platform User-Generated Content) by curating and posting high-quality content designed to drive engagement and strengthen audience interaction.
During my internship at Altermidya, I served as an interviewer and article contributor, creating engaging content for various news outlets. I conducted in-depth interviews to gather valuable insights and transformed them into accurate, compelling articles across diverse topics. I also handled transcription work, converting audio and video interviews into clear, readable content, and provided comprehensive coverage of news events, delivering timely and well-researched reports that adhered to editorial standards. This experience honed my interviewing, writing, and research skills while contributing to high-quality, impactful journalism.
1.Inbound and Outbound Call Management:
• Inbound Calls: Received and handled customer inquiries regarding internet connectivity issues, billing concerns, service upgrades, and other related queries. Ensured clear and concise communication to address customer needs and resolve issues effectively.
• Outbound Calls: Conducted outbound calls for follow-ups on service issues, overdue payments, customer satisfaction surveys, and promotions. Ensured that customer concerns were proactively addressed, increasing retention and satisfaction.
2. Technical Troubleshooting and Support:
• Assisted customers with basic technical troubleshooting to identify and resolve issues related to their internet connections. Provided clear, step-by-step guidance to ensure swift problem resolution and minimal service disruption.
• Handled connectivity issues, router settings, account resets, and service-related inquiries, offering efficient solutions to customers' technical challenges.
3. Billing and Payment Assistance:
• Assisted customers with billing inquiries, payment processing, and account balance information. Ensured customers understood their charges and provided options for settling overdue bills.
• Facilitated payment arrangements, provided instructions for online payments, and ensured all financial transactions were accurately documented.
4. Sales and Upgrades:
• Promoted and sold company products and services, including internet upgrades, special promotions, and new product offerings. Used persuasive communication techniques to highlight the benefits of service upgrades, leading to an increase in sales for the team.
• Identified customer needs and recommended relevant upgrades or add-ons that would improve their internet experience, enhancing customer satisfaction while driving revenue growth.
5.Conflict Resolution and De-escalation:
• Managed high-stress situations by utilizing de-escalation techniques to calm frustrated or upset customers. • Worked to understand the root cause of customer dissatisfaction and offered effective solutions to resolve concerns quickly.
• Ensured a positive and professional experience for customers, reducing call drops and enhancing the likelihood of customer retention.
6. Customer Retention and Relationship Building:
•Focused on maintaining long-term relationships with customers by offering personalized service and addressing their needs in a timely manner.
•Provided customers with information on product updates, promotions, and troubleshooting to help prevent future issues, ensuring a positive brand experience.
7.Team Collaboration and Performance Monitoring:
•Worked closely with team members and supervisors to meet performance targets, including call handling times, customer satisfaction ratings, and sales goals.
•Contributed to team efforts to improve customer service protocols, offering insights based on customer feedback and experiences.
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Promote companies' products and services by developing copy for websites, social media, marketing materials.