2023
Bachelor of Science in Pyschology
University of San Carlos
Level Up Your Business with Pearl
Hey there! I am Pearl, your secret weapon for turning operational chaos into smooth-sailing systems and dull social channels into brand magnets. Based in Cebu, Philippines, I bring a unique 50/50 hybrid superpower: equal parts structured Executive Assistant and creative Digital Strategist.
Here is what 5+ years of hands-on hustle looks like in numbers:
5+ Diverse Industries Mastered: From commercial real estate and bus rental fleets to digital agencies, event planning, and niche e-commerce. If it has a brand or a workflow, I can optimize it!
100s of Hours Saved: I eliminate admin friction by taking executive correspondence, client comms, quotations, and invoicing off your plate.
1 Unified Creative & Admin Engine: No need to hire a separate EA and a Social Media Specialist. I draft high-converting website copy, design eye-catching graphics, and handle your daily ops under one roof.
My Promise:
I act as a seamless extension of your team, freeing up your schedule so you can focus on big-picture scaling while I keep the engine running and the content flowing.
Ready to reclaim your calendar and elevate your online presence? Let us connect!
My Skills and Competencies
Social Media Management
Basic Graphic Designer
Data Entry
Content Creator
Copywriting
Social Media Engager
Social Media Planning and Execution
Bookkeeping
Certificates
×
![]()
My Experience and Education
July 2025
-
August 2026
Local Media Company | Remote
(Community News Curator & Social Media Assistant)
Content Curation & Strategy: Curated daily local news, community updates, and lifestyle content tailored to Oakville and Burlington, Ontario, targeting a women-focused audience.
Newsletter Management: Researched, organized, and published community events, workshops, markets, and networking activities into a structured newsletter via Beehiiv.
Copywriting & Social Media: Authored concise, engaging newsletter copy optimized for audience retention, alongside supporting Instagram captions and content highlights.
Workflow & Collaboration: Coordinated seamlessly with the media team via Slack to ensure daily and weekly publishing schedules were met.
AI Integration: Utilized AI tools (ChatGPT) to streamline editorial workflows, content drafting, and story summaries.
Tools Used: ChatGPT, Google Workspace, Slack, Beehiiv
Social Media Manager (Part-Time)
2021
-
2024
Digital Marketing Agency | Remote
(General Virtual Assistant / Administrative Assistant)
Global Web Marketing LLC | May 2024 – Present
Core Agency Role:
Client Management: Efficiently handled client files, addressed inquiries and complaints, ensured timely updates, and fostered positive client relationships.
Administrative Tasks: Proficiently managed internal systems, organized data/files, and generated accurate invoices and quotations.
Digital Content Creation: Conducted professional photo editing and crafted captivating captions designed to resonate with target audiences.
Website Content Writing: Wrote engaging website copy to attract and convert prospective customers.
Instagram Management: Managed all aspects of client Instagram accounts, including content creation, scheduling, and community engagement.
Backlink Building: Submitted business listings to online directories to improve search engine rankings and local SEO.
Tools Used:
Social Media Tools: Buffer, Meta Business Suite Content Calendar, MS Excel
Editing Tools: Canva Pro, CapCut
SEO Tools: SEOptimer
Admin Tools: Google Workspace, Zoho Books, Invoicely, MS Office
AI Tools: ChatGPT, Meta AI, Gemini AI, Minotaurly
Client Projects Managed Under Global Web Marketing LLC:
Meeting Rooms
(Social Media Manager / Content Creator / Graphic Designer)
Social Media Management: Managed all aspects of the social media account, including content creation, scheduling, and community engagement.
Content Creation: Produced professional photo editing and crafted captivating captions tailored to the audience.
Graphic Design: Created visual content for print and digital platforms, ensuring alignment with brand guidelines and project requirements.
Photo Editing: Enhanced photos for social media promotion and marketing collateral.
Tools Used: Buffer, Meta Business Suite Content Calendar, MS Excel, Canva Pro, CapCut
Office Rental
(Social Media Manager / Content Creator / Graphic Designer)
Instagram Management: Managed all aspects of the Instagram account, including strategy, content creation, scheduling, and community engagement.
Content Creation: Executed professional photo editing and authored engaging captions to drive interest.
Graphic Design: Designed print and digital assets consistent with brand guidelines.
Photo Editing & SEO: Enhanced images for social media and submitted business listings to online directories to support backlink building.
Tools Used: Buffer, Meta Business Suite Content Calendar, MS Excel, Canva Pro, CapCut
Bus Rental
(Social Media Manager / Content Creator / Graphic Designer / Link Building Specialist)
Website Content Writing: Wrote persuasive website copy to highlight services and attract customers.
Instagram & Social Management: Overseen end-to-end Instagram management, including content strategy, posting schedules, and follower interaction.
Content & Design: Produced graphic designs and edited photos for visual campaigns across digital and print media.
SEO & Backlinks: Executed directory submission strategies to build high-quality backlinks and boost SEO performance.
Tools Used: Buffer, Meta Business Suite Content Calendar, MS Excel, Canva Pro, CapCut, ChatGPT, Meta AI, Gemini AI, Minotaurly
Executive Assistant (REMOTE)
Private Real Estate Investment Group, USA | Feb 2021 – March 2024
Executive & Communication Support: Provided high-level personal and administrative assistance to executives, serving as the first point of contact for internal and external stakeholders while managing heavy correspondence via MS Outlook.
Calendar, Email & Meeting Management: Managed executive diaries, scheduled virtual meetings using MS Teams, prepared agendas, recorded minutes, and systematically tracked follow-up action items.
Document Management & Collaboration: Maintained, organized, and archived confidential documents, records, and executive resources using SharePoint and Google Workspace.
Financial & Reconciliation Support: Utilized MS Excel for reconciliation support, cross-checking invoices, tracking expenses, and auditing records.
Logistics & Operations: Coordinated travel, visitor logistics, and meeting arrangements while maintaining strict confidentiality across sensitive communications.
Social Media Management: Managed business social media accounts to maintain brand consistency and audience engagement.
Tools Used: MS Office 365 (MS Outlook, MS Teams, SharePoint, MS Excel, MS Word, MS PowerPoint), Google Workspace
2023
-
2024
Private Real Estate Investment Group (U.S.-Based) | Rem
(Executive Assistant)
Provide executive-level administrative and operational support to a U.S.-based residential real estate investment group.
Manage cross-functional communication between ownership, property managers, leasing teams, vendors, and marketing partners.
Oversee invoice tracking, rent reports, vendor documentation, and structured digital file systems across multiple properties.
Monitor and manage rent reporting and tenant data through Avail for accuracy and timely updates.
Conduct outbound calls via Hushed for leasing inquiries, vendor follow-ups, and general administrative coordination.
Coordinate leasing promotions, community events, and marketing support including flyer creation, approvals, and scheduling.
Support social media operations including content scheduling, promotions, outreach coordination, and engagement tracking.
Assist with advertising setup troubleshooting, payment method coordination, and promotions compliance.
Maintain internal trackers, SOPs, calendars, and executive communications with high confidentiality and accuracy.
Tools Used: Google Workspace, Slack, Canva, Meta Business Suite, ChatGPT, Excel, Avail, Hushed
May 2025
-
Aug 2025
Parenting Messy & Unscripted | Remote
(Social Media Manager (Part-Time))
Brand Strategy & Audience Targeting: Managed Instagram and Pinterest accounts, targeting Western moms of children aged 0–10 with content centered on gentle parenting, emotional well-being, and authentic motherhood stories.
Instagram Management: Executed end-to-end management, including drafting emotionally resonant copy, planning aesthetic grid layouts, scheduling posts, and driving community growth.
Pinterest Optimization: Conducted keyword research to optimize pin titles and descriptions for search visibility, driving evergreen website traffic aligned with blog content strategy.
Content Planning & Analytics: Maintained monthly content calendars across platforms and monitored analytics to adapt strategies for higher engagement and traffic.
Community Engagement: Built a supportive, trusting online community by engaging authentically with followers via comments, DMs, and Instagram Stories.
Tools Used: Instagram, Pinterest, Content Calendar & Scheduling Tools, Canva
My Services
Social Media Management
Manage and schedule posts across social media platforms, ensuring timely content delivery and platform consistency
Data Entry
Search the Internet for information on a wide variety of topics.
Content Creation
Professional photo editing & captivating captions crafted to resonate with your audience.
Graphic Design
Create visual content for digital platforms, ensuring designs align with brand guidelines and project requirements.
Website Content Writing
Write and edit engaging, SEO-friendly website content, ensuring clarity, consistency, and alignment with brand voice.
Quotations and Invoicing Specialist
Prepare accurate quotations and invoices, maintain client communication, and ensure document processing.