I'm Erika Laye Nidoy, a Social Media Manager and Digital Marketing Specialist from the Philippines with over 10 years of experience helping businesses grow their online presence through content creation, social media management, and digital marketing.
Over the years, I've managed social media accounts across Facebook, Instagram, LinkedIn, TikTok, and YouTube, created hundreds of marketing assets, and helped grow a Facebook community from 20,000 to 129,000 followers. I also have experience supporting real estate businesses with lead generation, CRM management, and transaction coordination.
I enjoy combining creativity with strategy to create content that connects with audiences and supports business growth. Whether I'm planning content, managing campaigns, or exploring new marketing trends, my goal is always to deliver work that creates value and lasting results.
Don Mariano Marcos Memorial State University Mid-La Union Campus
• Managed content calendars across Facebook, Instagram, LinkedIn, TikTok, and YouTube, increasing brand visibility and audience engagement through strategic content planning and analytics.
• Designed and produced 100+ marketing assets, including flyers, newsletters, social media graphics, and short-form videos using Canva and CapCut.
• Generated qualified real estate leads through Facebook Marketplace and CRM follow-up, handling client inquiries via phone, email, and text to support sales conversion.
• Planned, created, and scheduled 500+ social media posts and reels, contributing to a 70% increase in engagement across multiple platforms.
• Designed listing promotions, open house content, newsletters, and marketing materials using Canva, CapCut, and Mailchimp.
• Managed CRM updates through Follow Up Boss, coordinated document workflows via Dotloop and conducted lead follow-ups through cold calling and email outreach.
• Increased Facebook followers from 20,000 to 129,000 through strategic content planning, audience engagement, and targeted marketing campaigns.
• Improved Facebook organic reach by 70% through content optimization, Meta Business Suite insights, and Facebook Ads.
• Designed marketing materials, managed customer inquiries and leads, and coordinated sales activities to support showroom traffic and vehicle sales.
• Processed 200+ monthly disbursements with zero audit issues while ensuring compliance with company policies and procedures.
• Prepared checks, vouchers, payment documentation, and journal entries for operating expenses, vendor payments, and petty cash transactions.
• Verified approvals, maintained financial records, and supported accounts payable processes to improve reporting accuracy and workflow efficiency.
Manage social media, create content, grow engagement, and build a strong online brand presence.
Develop marketing strategies, generate leads, and optimize campaigns to drive business growth.
Create engaging graphics, videos, and marketing content that connects with your target audience.
