CAMPAIGN EXECUTION &  PERFORMANCE SAMPLES

I. ABO, CBO & ASC Campaign Execution

1. ABO Campaign (Testing Phase)



• Multiple ad sets
• Each ad set contained multiple creatives (image or videos)
• Budget controlled at ad set level to test performance equally
• Goal: Identify winning creative

2. CBO Campaign (Testing Phase)



• Multiple ad sets
• Allows Meta’s algorithm to quickly allocate budget to winning creatives
• Each ad set contained multiple creatives (image or videos)
• Budget optimized at campaign level
• Goal: Identify winning creative

3. ASC Campaign (Broad Scaling)

• Used the best-performing ads from testing
• Let Meta’s system find the right customers automatically
• Focused on increasing sales while keeping CPA stable



II. Performance Comparison

1. February vs March Results



III. Sample Winning Ad Creatives