CAMPAIGN EXECUTION &  PERFORMANCE SAMPLES

I. ABO, CBO & ASC Campaign Execution

1. ABO Campaign (Testing Phase)



• Multiple ad sets
• Each ad set contained multiple creatives (image or videos)
• Budget controlled at ad set level to test performance equally
• Goal: Identify winning creative

2. CBO Campaign (Scaling Phase)



• Consolidated winning audiences and creatives
• Budget optimized at campaign level
• Goal: Scale while maintaining efficiency

3. ASC Campaign (Broad Scaling)

• Used the best-performing ads from testing
• Let Meta’s system find the right customers automatically
• Focused on increasing sales while keeping CPA stable

Built a full-funnel Meta structure using ABO for testing, CBO for controlled scaling, and ASC for automated broad scaling. Tested multiple hooks and creatives across segmented ad sets, then consolidated winners into scaling campaigns. Managed €180k+ in monthly spend while maintaining profitable CPA and 1.3–1.6 ROAS.

II. Performance Comparison

1. February vs March Results





In February, Google Ads was the main profit driver. It generated strong returns with a 3.82 ROAS and produced significant profit. 

Meta was close to breakeven with a 1.03 ROAS, but after product and operational cost, it resulted in a loss. This showed that Meta needed further optimization.

In March, both platforms were scaled significantly.

Meta improved from a loss to slightly profitable performance.

Google Ads was scaled aggressively while maintaining strong returns, generating over €300K in profit.

III. Sample Winning Ad Creatives