Hey I am Hazel

More Info About Me

I am Hazel, a dedicated Shopify Project Manager and E-commerce Specialist with over 3 years of experience in managing and scaling online stores, including dropshipping stores. I specialize in building, optimizing, and maintaining Shopify stores that are well-structured, user-friendly, and designed to perform effectively.

I have extensive experience managing multiple Shopify stores across European markets, working with different languages and ensuring proper localization for each audience. I use tools like DeepL for accurate translations and adapt product listings to match cultural and regional preferences, helping stores succeed in diverse markets.
My expertise includes product listing and optimization, ensuring that titles, descriptions, images, and pricing are accurate, engaging, and conversion-focused. I also conduct in-depth product research, evaluate supplier quality, and negotiate pricing to maintain competitiveness.
I ensure that Shopify stores meet Google Merchant Center (GMC) requirements for Google Shopping integration, including:

• Proper store structure and navigation
• Clear contact information, refund, and return policies
• Optimized product data to meet Google standards (accurate titles, descriptions, GTINs, pricing, and availability)
• High-quality product images and consistent information
• Secure checkout and trustworthy user experience

I actively manage refunds and returns, ensuring customer satisfaction while maintaining store profitability and smooth workflows. I monitor store operations, track customer orders, and resolve any issues efficiently. I also manage customer support teams, guiding them to handle inquiries, complaints, refunds, and returns professionally.

In addition, I have basic graphic design skills using Canva, creating product visuals, promotional banners, and AI-generated product images to enhance engagement and store appearance.

From a project management perspective, I organize workflows, assign tasks, and ensure deadlines are consistently met, allowing teams to work efficiently and stores to operate smoothly.

Tools I Use:

• Shopify (Store Building & Management)
• Google Merchant Center (Google Shopping Requirements & Compliance)
• Gemini (AI Content & Image Generation)
• ChatGPT (Content Writing & Automation Support)
• DeepL (Translation & Localization)
• AliTools (Product Research & Supplier Analysis)
• Canva (Graphic Design & Visual Content Creation)
• Image Downloader Tools (Product Image Sourcing)
• MS Teams (Team Collaboration & Communication)
• Google Workspace (Docs, Sheets, Drive, etc. for document and file management)
• Slack (Team Communication & Messaging)
• Discord (Team Communication & Collaboration)
• Freedcamp (Project Management & Task Tracking)

Key Skills:

• Shopify Store Setup & Management
• Google Merchant Center (GMC) Compliance
• Multi-store Management (European Markets)
• Product Listing &Optimization
• Data Entry & Product Uploading
• Basic Graphic Design (Canva)
• AI Image Generation
• Product Research & Supplier Negotiation
• Order Tracking & Fulfillment Monitoring
• Customer Support, Refund &Return Management
• Pricing Strategy Management
• Project Management & Task Organization
• Attention to Detail & Quality Control
• Workflow Organization & Time Management

I am detail-oriented, organized, and committed to helping e-commerce businesses grow by improving store performance, product quality, and customer satisfaction.

Hazel Butocan
Taguig City, Philippines
Freelancer
Check my CV View Work Hire Me

My Skills and Competencies

Social Media Management
Graphic Designer
Data Entry
Project Management
Shopify Specialist

Certificates

Shopify Training eCommerce & Dropshipping Certificate

My Experience and Education

  • EXPERIENCE
  • EDUCATION
2013
Bachelor of Science Degree in Hotel and Restaurant Management

Far Eastern University

October 2023 - July 2024
JCNetwork
(Shopify Product Lister / Product Researcher)

• Listing products on the Shopify store.
• Responsible for creating comprehensive product pages, ensuring all details are accurate and engaging.
• Translate product details and descriptions when necessary, using tools for translation.
• Add size guides to relevant product listings.
• Uploading and positioning product photos and videos to enhance visual appeal.
• Responsible for adding product categories and new collections, ensuring accurate details.
• Regularly auditing product listings to ensure they are correctly set up and optimized for our customers.
• Tracking all the orders that are not moving and making a report.
• Product Research using Ads Library Facebook, and Tiktok. Conducts deep dives into consumer data, market conditions, competitor strategies and hot selling product of the competitors.

2023 - 2026
Sopromarketing
(Project Manager)

• Managed end-to-end operations of Shopify stores, including store setup, layout design, product listings, pricing, and localization for different European markets
• Ensured all stores complied with Google Merchant Center (GMC) requirements for smooth Google Shopping integration
• Monitored order processing, handled refunds and returns, and resolved issues to maintain high customer satisfaction
• Trained and onboarded team members, clearly explaining their roles and responsibilities
• Ensured the team followed company policies, performance standards, and business goals
• Monitored team performance regularly, provided coaching, and implemented improvements when needed
• Conducted product research, analyzed competitors, evaluated suppliers, and negotiated pricing to stay competitive
• Created and managed product visuals using Canva and AI-generated images to improve product appeal
• Organized daily tasks, workflows, and deadlines to ensure smooth and efficient store operations
• Analyzed store performance data and applied strategies to improve conversions and increase sales
• Communicated regularly with the business owner, providing updates on progress, challenges, and solutions
• Managed team schedules to ensure proper staffing and meet service level agreements (SLAs)

September 2023 - June 2024
Liman Glass
(Basic Graphic Designer / Product Lister / Product Researcher( Tiktok / Shopee.ph / Lazada.ph))

• Develop compelling graphics and layouts for use on social media and in product materials.
• Responsible for concept, design and production of innovative, high quality print and digital artwork
• Responsible for creating comprehensive product pages, ensuring all details are accurate and engaging.
• Responsible for adding product categories and new collections, ensuring accurate details.
• Regularly auditing product listings to ensure they are correctly set up and optimized for our customers.
• Product Research using Shopee,. Conducts deep dives into consumer data, market conditions, competitor strategies and hot selling product of the competitors.
• Tracking all the orders that are not moving and making a report.

2020 - 2023
Shopee.ph / Facebook Page Seller
(E-commerce Business owner)

• Creating a list of products on the E-commerce Marketplace such as (Facebook Page and Shopee.ph)
• Track down inventory sales and deliveries to avoid common inventory challenges like overstocking and overselling.
• Managing my E-commerce Stores, Customer Service, Order Fulfillment, Processing Return and Refund.

2024 - 2026
So pro
(Shopify Store Builder)

Built and set up Shopify stores from scratch
Customized themes and designed user-friendly layouts
Added and organized products, collections, and categories
Optimized product pages (titles, descriptions, images, pricing)
Configured payment gateways and shipping settings
Ensured stores meet Google Merchant Center (GMC) compliance
Maintained accurate product data for Google Shopping integration
Ensured mobile-responsive and fully functional store design
Installed and managed Shopify apps
Performed basic SEO setup for better visibility
Tested store functionality before launch

2018 - 2019
Raffles Hotel
(Receptionist / Waitress)

• Answering incoming phone calls from guests, about the availability of table reservations and upcoming events.
• Keep records of guests who visit the restaurant and input them on Databased.
• Keeping clear records of payments received and making detailed notes of balance payments.
• Providing excellent customer service to guests.

2013 - 2015
Coffee Bean & Tea Leaf
(Shift Supervisor)

• Assists in creating, organizing, and maintaining data based on the company's requirements to ensure documents are accurate.
• Check emails and respond to them accordingly, and management's attention to certain emails when necessary.
• Record day-to-day financial transactions and conduct daily bank activities.
• Maintaining a fully stocked inventory and ordering food supplies, as needed
• Planning and executing all sales promotions effectively and efficiently.
• Responds proactively to prevent and resolve customer service situations.
• Responsible for the supervision of the Team members in maintaining the quality of service and product.

My Services

Shopify Virtual Assistant

I will likely be tasked with product, supplier, discount, and competitor research.

Project Management

Manages Shopify stores end-to-end across EU markets, handling listings, design, GMC compliance, orders, and visuals.

Graphic Design/Photo Editing

Creates visual designs to communicate messages or ideas for various media using typography, color, and images

Social Media Management

Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.

Data Entry / Web Researcher

Search the Internet for information on a wide variety of topics.

Testimonials

Author

Sopro

Hazel managed multiple European Shopify stores, optimizing listings, handling refunds/returns, customer support, GMC compliance, and visuals, boosting performance and brand professionalism. Highly recommended.

Author

Bart

Hazel managed multiple European Shopify stores end-to-end, handling languages, listings, orders, and visuals with Canva/AI, boosting efficiency, sales, and customer experience. Highly professional and detail-oriented.

Author

Liman Glass

Hazel managed diverse products furniture, gifts, cosmetics, pet supplies, auto parts—handling listings and basic design for Lazada, Shopee, TikTok, and Zalora, boosting e-commerce presence and sales.


Works

Let's work together !

I am available for freelance projects.
Hire Me

Get In Touch

Address :
Taguig City,
Philippines


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