Recognizing my client’s need for Meta ad account management, I stepped in to implement the strategies I mastered during my specialized training. I currently specialize in lead generation, utilizing paid advertising to drive consistent results.

In addition to managing ad campaigns, I oversee the development of brand-aligned assets, including static images, videos, and carousels. I also conduct rigorous creative testing to identify top-performing assets based on key performance metrics. Furthermore, I am responsible for refining ad copy to test and optimize different creative angles.

I utilize Canva and Adobe Photoshop to design static imagery, often leveraging AI tools like Google Gemini and ChatGPT to spark inspiration for new concepts. For video production and animation, I am proficient in CapCut and Animoto, and I also have experience using Adobe Premiere Pro for more complex edits.

Here are a few of the ad campaigns I have managed, showcasing my approach to strategy and design :)

Goal: Maintain the CPL below £3.50

Benchmark: TURN OFF Ad w/ 1500 - 2000 impressions w/o LEADS