Hey I am Joe

Helping Small Agencies Scale Smarter

Hi, I’m Joe — an all-around digital consultant who helps small agencies and businesses run smoother. I focus on building systems and visuals that make a real difference, whether that’s setting up automated email flows, creating WordPress sites, or refining brand design.

Over the years, I’ve worked with agencies, salons, startups, and niche websites to deliver:
-Building and managing WordPress sites with Kadence Pro
-Designing web and app prototypes in Figma
-Testing websites and apps for bugs, layout issues, and UX improvements
-Creating brand materials and social media assets using Canva and Photoshop
-Editing and optimizing product images for online stores
-Setting up email automations, forms, and campaigns in ConvertKit (Kit)

I’m the type who figures things out quickly, adapts, and delivers results without needing to be micromanaged. If you’re looking for someone who can handle websites, automations, design, and testing — while helping your agency or business grow — I’m the guy to call.

Let’s build something better together.

Joe T. Sorelo
Bulacan, Philippines
Freelancer
View Work Hire Me

Core Skills and Tools

Solutions I bring to agencies and businesses
WordPress & Shopify Pages and Content Management
WordPress & Shopify Quality Assurance
Kadence + WP Grid Builder
Email Marketing
SEO Content Writing
PDF & Guide Creation

Certificates

SEO Certification

Experience

Roles and projects that shaped my expertise
  • EXPERIENCE
  • EDUCATION
2017
Bachelor of Science In Business Administration

Lourdes College

April 2024 - Present
MTN Agency
(Project Manager)

Oversaw digital projects, coordinated teams, and ensured timely delivery of web and content-related work.

May 2024 - September 2024
Fab20s and Momtivational
(Content Writer - Part Time)

As a Content Writer, I craft clear, engaging, and well-researched articles, blog posts, and website copy tailored to target audiences. I develop content that aligns with brand voice and marketing goals, ensuring it drives engagement and conversions. Additionally, I collaborate with teams to brainstorm and create compelling material, while adhering to deadlines and optimizing content for SEO and readability.

January 2023 - July 2024
ProVA PH
(SEO Copy Writer - Part Time)

As an SEO Copywriter, I create optimized content that aligns with targeted keywords and search intent to improve website visibility and organic rankings. I write engaging and informative blog posts, product descriptions, and landing pages that not only attract traffic but also convert visitors into customers. Additionally, I conduct keyword research, implement on-page SEO strategies, and continuously update content to ensure it stays relevant and competitive in search engine results.

November 2022 - May 2024
Huemor LLC
(Website Quality Specialist - WordPress and Shopify)

Create and execute detailed test cases to evaluate WordPress site and Shopify functionality, usability, security, and performance. Conduct functional and compatibility testing across various browsers, devices, and operating systems to ensure a consistent user experience.

January 2022 - August 2022
Quipper Philippines Inc
(Senior Sales Officer)

Develop and implement strategies to optimize sales of Quipper’s e-learning products, while establishing connections and maintaining relationships within the Philippine education industry. Anticipate customer needs and achieve net growth sales targets within set timelines.

September 2018 - January 2022
Rex Education
(Business Development Advisor)

Develop and implement Customer Business Plans, report progress, and manage the selling expense budget within the approved Annual Business Plan. Promote basic education books in private and public schools, facilitate special events, manage expenses and resource allocation, prepare and process customer orders, and submit weekly and monthly sales and expense reports for approval.

September 2017 - April 2018
Amazon UK
(Customer Service Representative)

As a Customer Service Representative for Amazon, I efficiently handle customer inquiries, resolving issues related to orders, returns, and product information via phone, email, and chat. I assist customers in navigating Amazon's platform, ensuring a seamless shopping experience by addressing concerns promptly and professionally. Additionally, I provide solutions to customer complaints, process refunds, and facilitate exchanges to maintain high customer satisfaction.

Services

What I can do for your agency
Email Automation (ConvertKit / Kit)

Set up automations, sequences, lead magnets, and optimized workflows that grow your client list.

WordPress Development (Kadence Pro)

Build clean, responsive, and customizable websites — including directories with WP Grid Builder and CPT UI.

App & Web QA Testing

Check for bugs, layout issues, broken links, and usability problems across websites and mobile apps.

UI/UX Design (Figma)

Create user flows, wireframes, and high-fidelity prototypes for apps and websites to improve usability and branding.

Brand & Design Materials

Design professional lead magnets, product images, and reusable templates using Canva, Figma, and Photoshop.

Shopify Support

Add and optimize product titles, images, and pricing. Handle storefront edits and ensure visuals match your brand.


Portfolio Access

Click the image below to access my portfolio

WordPress & Shopify

Let's work together !

I am available for freelance projects.
Hire Me

Let’s Build Something Better Together
Get in touch to talk about your project or agency needs

Address :
Bulacan,
Philippines


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