2021
Bachelor of Science in Information Technology
ICCT Colleges
Built on Process, Driven by Results
Hey! I’m Ken, a tech savvy Virtual Assistant based in the Philippines. I help businesses grow through lead generation, social media management, SEO support, content writing, and bookkeeping fundamentals, building reliable systems, clean data, and consistent results.
I have a background in Information Technology, with experience as a developer and IT QA analyst, and over three years in Agile environments. I support teams through development support, testing, technical coordination, documentation, and quality checks, bringing a strong attention to detail and a process driven approach.
Through PROVA PH, my formal Virtual Assistant training, I completed hands on work in social media management, SEO and content writing, and bookkeeping, including keyword research, SEO optimized content, and financial record organization using Xero.
I’ve also worked as a Lead Generation VA, setting up outbound systems using Instantly, Apollo, and LinkedIn Sales Navigator, building targeted prospect lists, launching outreach campaigns, and creating SOPs for efficient, repeatable workflows.
Reliable, organized, and easy to work with, I focus on doing things right and aligning every task with business goals.
From setup to scale, I’ve got you covered. Let’s make it happen.
My Edge
Refined through real client work and system-based execution
Process Management, Documentation & Quality Review
Bookkepping
SEO - Keyword Researching | Content Writing
Lead Generation
Social Media Content Design (Canva)
Social Content & Writing
Social Media Management
Data Entry
Certificates
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My Experience and Education
2026
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2026
Freelance
(Executive Assistant | Chief of Staff)
• Provided end-to-end support across job search execution, research projects, and personal administration, acting as a trusted execution partner.
• Managed multiple concurrent workstreams while maintaining accuracy, discretion, and clear written communication.
• Researched and evaluated dozens of small business acquisition targets using BizBuySell, BizQuest, and industry directories based on defined criteria.
• Built and maintained structured deal pipelines in Google Sheets, tracking opportunities, outreach, responses, and follow-ups.
• Conducted outbound outreach to brokers and business owners, managing communications and status tracking.
• Generated off-market owner lead lists using Data Axle, Google Search, and public business directories.
• Organized research findings and documented insights to support executive decision-making.
• Managed end-to-end job application workflows, including role vetting, submission tracking, and status updates.
• Coordinated recruiter outreach and interview scheduling while ensuring professional representation and follow-through.
• Provided personal and administrative support to reduce executive time and cognitive load
2025
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2026
Accounting Firm | Freelance
(Social Media Content Strategist | Brand Content Creator)
• Created and managed short-form written and visual content for a professional services
brand.
• Produced educational and informational posts covering tax compliance, bookkeeping, and
regulatory deadlines.
• Translated technical financial topics into user-friendly messaging for business owners and
non-technical audiences.
• Supported brand visibility through consistent weekly content publishing across social
platforms.
• Applied content structure best practices including hooks, scannable formatting, and clear
calls to action to improve readability.
• Coordinated with internal stakeholders to align content with business goals and messaging
priorities.
2025
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2025
PROVA PH
(SOCIAL MEDIA MANAGER | CONTENT PLANNER & SCHEDULER)
• Plan and organize social media content calendars aligned with brand goals and audience needs
• Schedule posts across platforms to ensure consistent and timely publishing
• Write clear, engaging captions and short form copy aligned with brand tone and platform style
• Coordinate visual assets, hashtags, and captions for smooth content execution
• Monitor scheduled posts and make adjustments as needed to maintain accuracy
• Track basic engagement metrics to support content improvement decisions
• Ensure content is organized, on brand, and ready for posting
2025
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2025
PROVA PH
(Data Entry Specialist)
• Perform accurate data entry using spreadsheets and online systems, ensuring completeness and consistency
• Input, update, and maintain records following defined formats and data standards
• Review and validate data to correct errors, duplicates, and missing information
• Organize and structure data for easy tracking, reporting, and retrieval
• Maintain clean and well formatted spreadsheets to support daily operations
• Follow documented procedures and data handling guidelines to ensure accuracy
• Ensure all records are organized, up to date, and ready for review or reporting
2025
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2025
PROVA PH
(XERO BOOKKEEPING | FINANCIAL RECORDS MANAGEMENT)
• Perform monthly bookkeeping using Xero, including transaction review and categorization
• Import and reconcile bank statements to ensure all records match actual bank activity
• Accurately record income, operating expenses, and owner transactions
• Maintain clean and organized chart of accounts for consistent reporting
• Review Profit and Loss reports to assess monthly business performance
• Validate Balance Sheet to confirm correct bank balances and equity movements
• Ensure financial records are accurate, organized, and ready for reporting or review
2025
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2025
PROVA PH
(SEO - Content Writer | Keyword Researcher)
• Perform keyword research based on search intent, relevance, and competition
• Develop SEO optimized content that is clear, engaging, and easy to read
• Apply on page SEO best practices including proper keyword placement and heading structure
• Ensure content aligns with the client’s target audience and business goals
• Review and improve content to enhance readability and search performance
• Deliver well researched and structured content that supports long term organic growth
2025
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2025
Freelance
(Lead Generation VA)
• Set up and managed outbound lead generation systems using Instantly, Apollo, and LinkedIn tools
across multiple niches
• Built targeted prospect lists based on ICP, industry, and role filters to support consistent lead flow
• Launched and monitored automated email and LinkedIn outreach campaigns, adjusting targeting and
messaging to improve response quality
• Created and documented SOPs for lead sourcing, list building, outreach setup, and campaign
monitoring to ensure consistent execution
• Standardized lead generation workflows, making processes easier to replicate and hand off
• Tracked outreach performance and deliverability metrics to guide optimization and reporting
• Delivered qualified leads aligned with client requirements and agreed timelines
2022
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2026
Weserv System International Inc. (Fujitsu Philippines)
(Application System Engineer | QA Analyst)
• Performed manual and regression testing across multiple application dashboards, ensuring data
accuracy, functionality, and release readiness
• Created and maintained test cases aligned with Agile user stories, improving test coverage and
consistency
• Logged, tracked, and validated bugs in coordination with developers, supporting timely fixes and
smoother releases
• Conducted pre-release regression and performance comparison testing to reduce production risks
• Worked directly with stakeholders and team members during sprint planning, stand-ups, and
retrospectives
• Supported clear communication and on-time delivery of sprint commitments in a fast-paced Agile
environment
2021
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2022
AppTrade Inc.
(Material Control Department Head | Account Executive)
•Managed daily operations and supervised personnel while coordinating reports and workflows with
management
•Acted as a client-facing point of contact, handling documentation, updates, and requirement
coordination
•Improved tracking processes, reducing discrepancies and improving reporting accuracy
•Supported timely delivery of client-related tasks through organized workflows
2012
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2017
Gcare Foods | Sanlu Foods
(Production Supervisor | Store Supervisor (Operations & Store Management Experience))
• Worked closely with the CEO and Operations Manager, assisting with day-to-day requests, reporting, and operational decisions
• Supported management with coordination, tracking, and follow-ups to ensure tasks and priorities were executed properly
• Managed day-to-day store operations, ensuring smooth and efficient daily activities
• Ensured strict compliance with company policies and standard operating procedures (SOPs)
• Oversaw quality assurance for both food and product outputs to meet company standards
• Executed and supervised daily production processes and workflow
• Organized staff duties and delegated tasks clearly to ensure operational efficiency
• Monitored inventory levels, evaluated stock availability, and managed supply replenishment
• Coordinated and facilitated deliveries to stores and clients to ensure timeliness and accuracy
• Maintained accurate records of sales, expenses, timekeeping, and personnel files
• Handled customer concerns and complaints professionally, resolving issues promptly
Featured Services
Key Results. Skillful Execution. Digital Solutions that Work.
Social Media Management
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Data Entry / Web Researcher
Search the Internet for information on a wide variety of topics.
LEAD GENERATION
Identifies and sources high quality prospects to support business growth.
SEO – Keyword Researcher | CONTENT WRITER
Researches high intent keywords and crafts SEO content that attracts traffic and turns visitors into leads.
Bookkeeping
Maintains accurate and organized financial records to support better business decisions.
Testimonials
Bethany
Ken was amazing to work with. He is professional, kind, and takes real pride in his work. Everything was handled with care and attention to detail, and the results exceeded our expectations. We are truly grateful and highly recommend him.