Product Research Portfolio – Lelanie D. Sobrecary

PRODUCT 1: LED Motion Sensor Night Light

Demand Trend (Google Trends)

• Stable high interest for “night light” and “motion sensor light”

• Peaks during home improvement + dorm setup seasons

• Strong evergreen demand

Competition Level (Amazon)

• Very high competition (many sellers)

• BUT wide variation in quality = opportunity for differentiation

Supplier Price (Alibaba)

• $1.20 – $2.50 per unit

  
  

  
  

Suggested Selling Price

• $8 – $15

Profit Margin

• ~65% – 75%

Uniqueness Factor

• Solves safety + convenience problem (hallways, bathrooms, stairs)

• Can be positioned as “energy-saving smart home upgrade”

PRODUCT 2: Automatic Soap Dispenser

Demand Trend (Google Trends)

• Strong rise since hygiene awareness trend

• Stable demand in households + offices

Competition Level (Amazon)

• Medium-high competition

• Many low-quality options → opportunity for premium branding

Supplier Price (Alibaba)

• $3 – $6 per unit

Suggested Selling Price

• $12 – $25

Profit Margin

• ~55% – 70%

Uniqueness Factor

• Hygienic touchless cleaning solution

• Can target kitchens, bathrooms, offices

• Strong “viral TikTok product” potential

PRODUCT 3: Foldable Storage Box (Space Saver Organizer)

Demand Trend (Google Trends)

• Consistently stable (very evergreen keyword: “storage organizer”)

• High search volume in home decluttering

  
  

Competition Level (Amazon)

• High competition but still strong demand

• Differentiation possible via design, durability, aesthetics

Supplier Price (Alibaba)

• $2 – $5 per unit

Suggested Selling Price

• $10 – $18

Profit Margin

• ~50% – 70%

Uniqueness Factor

• Solves clutter problem (small apartments, dorms)

• Strong appeal for “minimalist lifestyle” trend