MY DESIGN PROCESS

Understanding the product, feeling the vibe.

My design process starts with the intimate understanding of the product. I base all of my design choices to the brand identity as well as the personal preferences of the owner. All of this is displayed through the initial MOOD BOARD that the owner approves and issues changes on.

After this, the MOOD BOARD's elements are converted into individual infographic pages. 

The title page states the main announcement or intention of the infographic. Whether it is to advertise, to call an action, or to relate with the audience, the individual elements from the mood board plays their own parts in constructing the story of the design. 

In this case, all elements used in succeeding infographics are either a variation of, or part of the mood board.