Hey I am, Maria

What will I do as your business partner...

๐€๐›๐จ๐ฎ๐ญ ๐Œ๐ž
๐ŸคŽ Iโ€™m Maria, a Social Media Manager and Digital Marketer with 4 years of experience. I help build digital systems that attract the right audience and drive measurable business results. I specialize in helping B2B brands in SaaS, Engineering, and Recruitment turn social media engagement into website traffic and leads.

I bridge the gap between social media and web platforms by focusing on Strategic Content Creation and Marketing Operations. My goal is to build a reliable online presence for your brand that builds trust and moves potential customers from your feed to your website.

๐‡๐จ๐ฐ ๐ˆ ๐‡๐ž๐ฅ๐ฉ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ๐ž๐ฌ
๐ŸŸค I focus on the Social-to-Web journey. By using organized workflows and clear content strategies, I ensure your brand stays active and your website receives a steady flow of high-quality visitors.

๐–๐ก๐š๐ญ ๐ˆ ๐ƒ๐จ
โœจ Social Media Management: Managing professional profiles to build authority and trust.
๐Ÿ—“๏ธ Marketing Operations: Utilizing project management and social media scheduling tools to keep content systems reliable and organized.
๐Ÿ–‹๏ธ Strategic Content: Using AI and content creation tools to develop posts and videos designed to drive website clicks and lead generation.
๐Ÿ’ฌ Community Management: Engaging with your audience to build the credibility needed for sales.
๐Ÿ“ˆ Performance Tracking: Measuring how social media efforts translate into website visits and results.
๐Ÿ’ป Website Management: Keeping your CMS and website pages updated and optimized for the traffic we send there.

๐–๐ก๐š๐ญ ๐˜๐จ๐ฎ ๐‚๐š๐ง ๐„๐ฑ๐ฉ๐ž๐œ๐ญ
๐Ÿ“Š Website Traffic: A clear path for moving followers from social media to your website.
๐Ÿ“ˆ Operational Reliability: Systems that ensure your marketing runs smoothly every single day.
๐ŸŽฅ Brand Visibility: Ensuring your business is seen by the right decision-makers in your industry.
๐Ÿ”— B2B Trust: A consistent presence that helps shorten the sales cycle and build long-term value.

๐’๐ค๐ข๐ฅ๐ฅ๐ฌ & ๐’๐ž๐ซ๐ฏ๐ข๐œ๐ž๐ฌ
๐ŸคŽ Social Media Marketing: Organic Growth, B2B Strategy, and LinkedIn Content.
๐ŸŸค Marketing Operations: Process Optimization and Marketing Tool Integration.
๐Ÿ–‹๏ธ Content Strategy: Social-to-Web Funnels and Content Repurposing.
๐Ÿ“Š Digital Solutions: Website Management, SEO, and AI-assisted Content Creation.

โœจ Iโ€™m open to discussing how building digital systems can improve your lead generation and make your marketing operations more efficient.

Letโ€™s connect!

Maria Barrameda
Canaman, Philippines
mariaavabarrameda.va@gmail.com
Freelancer
Check my CV View Work Hire Me

Digital Systems & Marketing Expertise

Strategic skills developed to build brand trust and drive measurable website traffic.
LinkedIn Content Strategy
LinkedIn Content Creation
Lead Generation
Email Marketing
Social Media Management
Social Media Marketing
Social Media Content Creation
Social Media Engagement
Social Media Branding
Social Media Customer Support
Social Media Audit & Report
Social Media Community Management

Certificates

4 Years of Digital Impact

A proven history of building reliable social media systems and managing digital growth for B2B brands.
  • EXPERIENCE
  • EDUCATION
February 2025
Search Engine Optimization (SEO) โ€“ Online Course

Search Engine Optimization (SEO) โ€“ Online Course

ProVA Virtual Assistant (ProVAPH) | February 22, 2025

๐ŸŸค Key Learnings:
โšช Strategic Planning: Developing an SEO strategy and tracking performance through key metrics such as website traffic, lead generation, and ROI.
โšช Keyword Research: Understanding long-tail keywords, identifying target phrases, and creating keyword-optimized webpages.
โšช On-Page SEO: Applying best practices for content optimization, URL structure, Title Tags, Meta Descriptions, and Headline Tags.
โšช Off-Page SEO: Building and managing link-building strategies, internal linking, and understanding the impact of inbound links.
โšช Ethical Practices: Practicing White Hat SEO techniques for long-term and sustainable search engine rankings.

February 2025
WordPress Training for SEO, Backup & Restore, and Security Plugin โ€“ Online Course

WordPress Training for SEO, Backup & Restore, and Security Plugin โ€“ Online Course

ProVA Virtual Assistant (ProVAPH) | February 23, 2025

๐ŸŸค Key Learnings:
โšช Website Setup: Installing WordPress, exploring its advantages and limitations, and navigating key dashboard features.
โšช Design & Customization: Managing site settings, applying and customizing themes, and creating structured pages, menus, and widgets.
โšช Media Management: Uploading and organizing media files, utilizing feature images, and optimizing visuals for web performance.
โšช Technical Maintenance: Performing site Backup & Restore procedures and configuring Security Plugins to ensure data protection and website reliability.

October 2022
Social Media Management

Completing the Online Social Media Management Course by PRO VA became a strong advantage in my professional growth. The program provided hands-on learning in content strategy, client handling, and social media optimization across multiple platforms.

Through interactive coaching sessions and community collaboration with fellow social media managers, I gained valuable insights, practical techniques, and real-world strategies to enhance brand presence and engagement.

This experience helped me refine my skills in creating results-driven content plans, managing social media campaigns efficiently, and applying industry best practices to achieve measurable results for clients.

September 2022
Influencer Marketing

The Online Influencer Marketing Course by PRO VA, a side course offered within the same learning community. This course deepened my understanding of influencer marketing strategies and their impact on brand growth.

๐ŸŸค Key Learnings:
โšช Identifying and selecting the right influencers that align with brand values and target audiences
โšช Planning and executing influencer campaigns that promote authentic engagement
โšช Creating collaboration briefs and communication strategies for long-term partnerships
โšช Tracking performance metrics to evaluate ROI and campaign effectiveness
โšช Integrating influencer marketing with overall content and social media strategies to increase reach and credibility

2017
BS in Electronics Engineering

๐ŸŽ“ Bachelor of Science in Electronics Engineering (BSECE)
Ateneo de Naga University | 2011 โ€“ 2017

The BSECE program strengthened my analytical, technical, and problem-solving skills, which I now apply in marketing and social media management. Through courses in electronics, telecommunications, and information systems, I developed structured thinking, adaptability to new technologies, and data-driven decision-making that support my approach to content strategy and campaign optimization.

๐ŸŸค Core Learnings Translated into Marketing Skills:
โšช Data and system analysis improved my ability to interpret insights, track KPIs, and refine marketing performance.
โšช Engineering management taught me project organization, workflow efficiency, and strategic planning.
โšช Network and communication systems enhanced my understanding of digital connectivity and audience engagement.
โšช Research-based projects strengthened my ability to develop strategies grounded in data and results.

๐ŸŸค Applied Learning:
โšช Conducted structured testing and performance evaluation similar to A/B testing and content performance tracking.
โšช Collaborated in team-based technical projects that built strong communication and coordination skills.
โšช Used tools such as MATLAB and AutoCAD, developing adaptability to learn new software and digital tools quickly.

March 2026 - Present
Falcon Marketing Consulting
(Marketing Manager)

Focus: Financial Services & Marketing Operations | Remote Account Handled: Multi-Brand Digital Ecosystems & Executive Support
๐ŸŸค Responsibilities:
โšช Orchestrated comprehensive organic marketing strategies across a diverse portfolio, specializing in high-growth financial services and professional development brands.
โšช Directed multi-platform content distribution, allocating 70% of weekly capacity toward specialized client marketing for established financial and business entities.
โšช Developed high-engagement visual and video assets using Canva, Veed.io, and Opus to maintain a consistent, professional brand aesthetic across all digital touchpoints.
โšช Optimized digital footprints by bridging social media engagement with WordPress website management to convert visibility into measurable business results.
โšช Executed complex email marketing campaigns and automated workflows via Mailchimp to drive lead retention and audience engagement.
โšช Streamlined content production and marketing research by utilizing advanced GPT prompts and AI-driven tools.
โšช Managed comprehensive project lifecycles and team communications through Asana and Slack, ensuring 100% alignment with operational goals.
โšช Maintained rigorous productivity standards and "per-client" reporting using Toggl to ensure transparency in time allocation and performance metrics.
โšช Provided high-level executive support and administrative management, handling sensitive credential security and access through LastPass

March 2025 - November 2025
Offshore Energy & Recruitment
(Marketing and LinkedIn Content Creator)

Focus: Offshore Energy & Recruitment | Remote
Account Handled: LinkedIn Company Page and Executive LinkedIn Profiles

๐ŸŸค Responsibilities:
โšช Achieved an average of 50 LinkedIn posts weekly, maintaining a consistent and high-performing content cadence that strengthened brand visibility.
โšช Produced 15 optimized blog posts per week aligned with recruitment and SEO goals to drive website traffic and candidate engagement.
โšช Designed and delivered 25 LinkedIn captions and 25 custom graphics weekly using Canva to support daily job postings and campaign updates.
โšช Managed 1 LinkedIn company page and 3 executive profiles, actively engaging through comments, messages, and network-building activities.
โšช Grew the LinkedIn audience by 1,000 new company followers monthly and 100 new profile connections weekly through consistent engagement and outreach.
โšช Maintained the companyโ€™s #1 rank in post and engagement metrics and #2 rank in follower growth through continuous competitor analysis.
โšช Reached out to an average of 100 potential candidates weekly using LinkedIn recruitment tools and Boolean search strategies.
โšช Managed CRM activities via HubSpot, conducting 50 client outreach actions weekly and ensuring accurate, up-to-date records of prospects.

2025 - 2025
Rail, Engineering & Construction Recruitment | Remote
(Social Media & LinkedIn Content VA | Freelance)

Focus: Rail, Engineering & Construction Recruitment | Remote | 2025
Accounts Handled: LinkedIn Company Page and Founderโ€™s Personal LinkedIn Profile

LinkedIn Content Creation and Personal Branding
โšช Managed full-cycle LinkedIn content creation for company page and founder profile, including ideation, research, copywriting, graphic design in Canva, and post scheduling.
โšช Conducted industry and audience research to develop thought leadership and recruitment-focused content that increased brand visibility and network growth.
โšช Designed on-brand graphics and visual assets to strengthen brand identity and support campaign goals.
โšช Wrote engaging LinkedIn captions, storytelling posts, and updates to build credibility and attract talent and clients within engineering and construction sectors.
โšช Developed and maintained content calendar to ensure consistent posting cadence and alignment with company and founder branding objectives.
โšช Collaborated directly with founder to refine tone, messaging, and content direction for authentic audience engagement.
โšช Repurposed company updates and long-form materials into short-form LinkedIn posts and visuals to maximize reach and relevance.
โšช Tracked LinkedIn analytics to measure performance, optimize post timing, and identify content driving engagement and follower growth.

March 2023 - February 2025
SaaS & Amazon FBA Reimbursements | Remote
(Communications & Social Media Associate)

Focus: SaaS & Amazon FBA Reimbursements | Remote
Accounts Handled: LinkedIn Company Page & Personal Profiles, Facebook, Instagram, X, Threads, TikTok, and YouTube

๐ŸŸค Responsibilities:
โšช Published 3 graphics posts weekly across LinkedIn, Facebook, Instagram, and X while developing content ideas aligned with brand goals. Created graphics and captions based on templates and brand guides to strengthen brand identity and boost engagement.
โšช Managed and monitored conversations across LinkedIn, Facebook, Instagram, X, and TikTok, ensuring timely responses and adherence to moderation guidelines.
โšช Oversaw 5 social media platforms and 3 executive LinkedIn profiles, driving consistent engagement and fostering a strong online community presence.
โšช Partnered with the video editing team to create engaging TikTok and YouTube content, including both long-form and short-form videos, maintaining a consistent posting cadence.
โšช Designed on-brand visuals and implemented visual storytelling techniques to communicate key messages and enhance audience interaction.
โšช Collaborated with internal teams to maintain unified messaging and a cohesive brand voice, improving campaign reach and effectiveness.
โšช Expanded LinkedIn networks and industry relationships to increase brand visibility and strengthen professional connections.
โšช Conducted outreach via email, calls, and social media, converting qualified prospects through personalized engagement strategies.
โšช Tracked and updated lead interactions in CRM tools, ensuring accurate data management and streamlined conversions.
โšช Analyzed industry trends and competitor activities to identify new content opportunities and enhance brand positioning.
โšช Compiled lead generation and campaign performance reports to support data-driven decision-making.
โšช Collaborated with the Communication and Email Teams to coordinate digital campaigns and reinforce brand presence across all platforms.

2025 - 2025
Construction and Infrastructure Recruitment | Remote
(Social Media Content Strategist and Creator | Freelance)

Construction and Infrastructure Recruitment | Remote
Accounts Handled: LinkedIn Company Page, Founderโ€™s Personal LinkedIn Profile, Company Instagram, and X

๐ŸŸค LinkedIn Content Strategy, Social Media Management, and Employer Branding
โšช Managed full-cycle content creation and publishing across LinkedIn, Instagram, and X for company page and founder profile, including ideation, research, copywriting, graphic design in Canva, and content scheduling.
โšช Conducted industry and audience research across construction, civil engineering, and infrastructure sectors to develop thought leadership and recruitment-focused content that increased brand visibility and follower engagement.
โšช Designed on-brand visuals and promotional graphics for daily and campaign posts, ensuring consistency across all handled platforms.
โšช Wrote professional captions and storytelling posts that positioned the company and founder as credible voices in the construction and infrastructure recruitment industry.
โšช Developed and maintained a multi-platform content calendar to ensure consistent posting cadence and alignment with recruitment and branding goals.
โšช Collaborated directly with the founder to refine tone, messaging, and creative direction for audience engagement and employer brand authenticity.
โšช Repurposed company updates, recruitment insights, and long-form articles into short-form LinkedIn posts, visuals, and carousel content optimized for reach and engagement.
โšช Tracked social media analytics and post performance across LinkedIn, Instagram, and X to measure engagement, identify top-performing content, and improve strategy effectiveness.

2025 - 2025
Onsite Law and Notarial Services Office | Philippines
(Facebook Social Media Content Strategist and Creator | Freelance)

Onsite Law and Notarial Services Office | Philippines | 2025
Focus: Content Creation and Social Media Strategy for Legal and Notarial Services

๐ŸŸค Responsibilities:
โšช Created, scheduled, and published Facebook content focused on legal, notarial, and public service topics to educate audiences and increase brand awareness.
โšช Researched law-related topics, FAQs, and trending legal issues to produce informative and accessible social media posts tailored to a non-legal audience.
โšช Designed on-brand graphics, infographics, and educational visuals using Canva to complement written content and boost reach and engagement.
โšช Developed and executed a content strategy highlighting office services, community legal education, and public advisories to attract walk-in clients.
โšช Wrote clear, professional, and ethical captions that promoted credibility while aligning with legal marketing guidelines.
โšช Managed page moderation and engagement, responding to inquiries and comments while maintaining professionalism and confidentiality.
โšช Planned and maintained a monthly content calendar to ensure consistent posting and balanced topic coverage (legal tips, client reminders, and community updates).
โšช Analyzed Facebook Insights and post performance metrics to assess content impact and refine future strategies.
โšช Collaborated with office staff to identify key legal services and translate them into simplified social media content for better audience understanding.
โšช Ensured compliance with legal communication standards and maintained accuracy in all published materials to protect brand integrity.

August 2022 - February 2023
Carbon6 Technologies | Remote
(Sub-brands Content Associate)

Accounts Handled: LinkedIn Company Page, Facebook, Instagram, X, Threads, Quora, Reddit

๐ŸŸค Responsibilities:
โšช Conducted research and content ideation to develop strategic content calendars across all sub-brands, driving measurable increases in engagement and audience growth.
โšช Created on-brand graphics following approved templates and brand guidelines to maintain a cohesive visual identity and boost impressions and interactions.
โšช Collaborated with the video editing team to repurpose long-form videos into snackable, shareable content optimized for higher engagement and retention.
โšช Engaged with personal profiles, brand pages, and influencer content to maintain a consistent brand voice, strengthen relationships, and increase interaction rates.
โšช Researched trending music, hashtags, and topics to craft timely and relevant content that resonates with the target audience and amplifies organic reach.
โšช Partnered with cross-functional teams to align content strategies with overall marketing objectives, ensuring cohesive messaging and improved campaign performance.

May 2022 - August 2022
Carbon6 Technologies | Remote
(Engagement Moderator for Wholesale Subbrands)

๐ŸŸค Responsibilities:
Accounts Handled: LinkedIn Company Page, Facebook, Instagram, X, Threads, Quora, Reddit

โšช Create and execute social media engagement strategies to build strong relationships with followers and boost the Carbon6 brand, achieving a 10% increase in followers and higher brand mentions within three months.

โšช Respond to comments and messages promptly to improve user satisfaction, maintaining an average response time under one hour and increasing member satisfaction by 30% through proactive community engagement.

โšช Develop and enforce moderation guidelines for Facebook groups to ensure a safe, positive community environment, successfully reducing policy violations by 80% within six months while encouraging meaningful interaction among members.

December 2021 - May 2022
Carbon6 Technologies | Remote
(Engagement Specialist)

๐ŸŸค Responsibilities:
Accounts Handled: LinkedIn Company Page, Facebook, Instagram, X, Threads, Quora, Reddit

โšช Create and execute social media engagement strategies to foster strong relationships with followers and customers, achieving measurable increases in engagement rates and community growth.

โšช Respond to comments and messages across social media platforms to enhance user satisfaction and trust, maintaining a response time of under one hour to improve overall customer interaction metrics.

โšช Promote the Carbon6 brand through active user engagement and consistent communication, driving a 10% growth in follower count and brand mentions within three months while strengthening brand awareness and loyalty.

June 2017 - Present
VMC Digital Creations
(Social Media and Customer Experience Manager)

Home-Based Digital Printing Services and Digital Product Selling | Philippines | 2017 โ€“ 2025
Accounts Handled: Facebook Page and Facebook Groups (Public and Private for Canva Template Sellers and Buyers)

๐ŸŸค Responsibilities:
โšช Facebook Marketing, Community Management, and Customer Relations
โšช Managed Facebook Page and Groups for Canva template sellers and buyers, building a strong community of over 1,000 public group members and 400 loyal customers in private buyer-seller circles.
โšช Planned and executed content marketing strategies for digital products and printing services, including post scheduling, product showcases, and seasonal promotions.
โšช Created on-brand graphics and product visuals using Canva to highlight new templates, printing projects, and limited-time offers.
โšช Handled daily customer inquiries, orders, and feedback through Messenger and group interactions, ensuring positive customer experiences.
โšช Managed order processing and fulfillment for both digital product sales and printing services, ensuring accuracy and timely delivery.
โšช Designed and implemented engagement-driven campaigns to boost interaction, repeat purchases, and referrals within the community.
โšช Monitored Facebook Insights and engagement analytics to track performance, refine content strategies, and increase visibility.
โšช Maintained strong relationships with repeat customers by providing excellent support and consistent service quality.
โšช Oversaw day-to-day printing operations, inventory, and quality control to meet client expectations and uphold brand reputation.

๐ŸŸค Achievements:
โœ… Built a community of 400 active digital product buyers and 1,000+ public group members in Canva template trading and selling.
โœ… Handled an average of 100 walk-in printing customers weekly, providing personalized design and print service assistance.

Specialized Digital Marketing Services

Reliable social media systems designed to build brand trust and drive measurable website traffic.
Website & CMS Management

Managing WordPress and website updates to ensure social media traffic lands on a high-converting destination.

Multi-Platform Content Repurposing

Transforming core assets into high-performing social posts to maximize visibility and maintain brand consistency.

Social Media SEO Optimization

Optimizing profiles and content with high-intent keywords to improve discoverability for B2B search queries.

Digital Project Management

Utilizing professional tools to manage complex marketing calendars and ensure reliable, on-time delivery.

B2B Strategic Content Creation

Developing purposeful content architectures that build brand authority and drive measurable audience growth.

Marketing Operations & Systems

Optimizing B2B marketing workflows and tools to ensure a consistent, reliable, and scalable digital presence.


Case Studies and Results

A selection of projects focused on building brand trust and bridging the gap between social engagement and website conversions.

Social-to-Website Convers...

Lost Your Social Media Ac...

The Philippines and Japan...

Let's work together !

I am available for freelance projects.
Hire Me

Letโ€™s build your digital system
Ready to turn your social media presence into a reliable source of website traffic and business leads? Letโ€™s connect.

Address :
Canaman,
Philippines
Email :
mariaavabarrameda.va@gmail.com


Copyright © Myprofile.ph

Copy Right By Maria Barrameda | ALL RIGHTS RESERVED