This project highlights my approach to social media management, where I combined creative content production with strategic planning to grow brand visibility and engagement. By developing a structured content calendar, producing visually appealing posts, and analyzing performance insights, I was able to strengthen audience reach and drive measurable results for Maribella’s Fuzzy Wire and Prints.

Maribella’s Fuzzy Wire and Prints is a creative brand that brings charm to life through handcrafted fuzzy wire art and thoughtfully designed prints. With a focus on detail, personality, and aesthetic appeal, it connects with audiences who appreciate unique, feel-good creations that brighten everyday moments.

For content creation, I used AI tools and design platforms such as Canva for editing and producing high-quality visuals, helping maintain a polished and engaging aesthetic. 

I also brainstormed and planned content ideas aligned with the brand’s goals, then organized them into a structured content calendar to ensure consistency and strategic posting. 

I managed the page by scheduling and publishing posts based on this calendar, ensuring organized and timely content delivery. 

I also coordinated post timing and themes to align with the overall content strategy.

Following the implementation of the content calendar, I observed a significant spike in engagement, with a total of 427 views and a 100% increase compared to the previous period. The top-performing posts drove most of the traffic, reflecting effective content timing and improved audience reach.

Based on Facebook Insights, the page recorded a total of 427 views with a 100% increase in performance, driven mainly by photo content (60.4%) and reels (29.7%), indicating strong engagement across visual posts. Most of the audience reached were non-followers (73.3%), highlighting effective content exposure beyond the existing community and strong potential for audience growth.