2022
BSBA Major in Marketing Management
Tarlac State University
More Info About Me
Hi, I’m Michaela, a BSBA graduate from Tarlac State University with a major in Marketing Management. I have experience in SEO, digital marketing, sales, financial advisory, customer relationship management, and BPO customer service. My background in marketing and client-facing roles has given me a strong understanding of customer behavior, business goals, and how these connect with effective SEO strategies.
I work with on-page, off-page, and local SEO, including keyword research, search intent, content optimization, internal linking, meta titles and descriptions, site structure, Google Business Profile optimization, local citations, and basic technical SEO concepts such as crawlability and indexing. I’m familiar with tools such as Google Search Console, Google Analytics, SEMrush, Google Business Profile, Google Maps, Google Keyword Planner, and Google Trends for SEO research, performance monitoring, competitor analysis, and identifying optimization opportunities. I also use Canva to support SEO content and visual assets when needed.
I’m looking for opportunities where I can apply my SEO, marketing, and client-focused experience to help businesses improve their organic visibility and online presence. My experience as a Senior Financial Advisor at Allianz PNB Life, where I became a 2-time MDRT qualifier, strengthened my skills in lead generation, sales, client relationship management, communication, and understanding customer needs. Combined with my BPO and customer relationship management experience, I bring a practical, adaptable, and results-focused approach to SEO and digital marketing.
My Skills and Competencies
Off-Page SEO and Link Building
Local SEO and Google Business Profile
SEO Content Optimization
Technical SEO Fundamentals
SEO Analytics and Performance Monitoring
On-Page SEO
Keyword Research and Search Intent
Lead Generation & Follow-Up
Customer Service & Client Support
Certificates
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My Experience and Education
2023
-
Present
Various Clients (SEO Specialist)
(SEO Digital Marketing)
Executed SEO strategies for local service businesses, including keyword research, on-page optimization, content writing, and GMB management. Delivered higher rankings, more traffic, and improved visibility on Google Maps and search.
2023
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2025
Allianz PNB Life Insurance Inc.
(Senior Financial Advisor)
Assigned at various Philippine National Bank (PNB) branches, providing financial consultations, offering and selling life insurance and investment products, and assisting clients with policy servicing and financial concerns. Trained in prospecting, lead generation, and delivering excellent customer service to diverse clients.
2023
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2024
Sitel Philippines Corporation-Tarlac Branch
(HP Technical Support)
Handled inbound calls to assist HP clients with printer-related issues. Provided step-by-step troubleshooting, technical guidance, and product support to ensure customer satisfaction and timely resolution of concerns.
My Services
Keyword Research and SEO Strategy
Researching keywords and search intent to find opportunities for better rankings and organic visibility.
Local SEO
Optimizing Google Business Profiles, local keywords, citations, and content for stronger local visibility.
Off-Page SEO and Link Building
Building website authority through link-building, outreach, and off-page SEO strategies.
SEO Content Optimization
Optimizing content for keywords, search intent, readability, and SEO best practices.
SEO Performance & Reporting
Tracking SEO performance with Google Search Console, Analytics, and SEMrush to identify growth opportunities.
On-Page SEO
Optimizing content, headings, meta tags, internal links, and site structure for better search visibility
Lead Generation
Researching, prospecting, and following up with potential clients through calls, emails, and social media.
Customer Support
Delivers friendly and efficient customer support to maintain client satisfaction and loyalty.