Lead Nurturing & Appointment Setting via Email Marketing — Portfolio Sample

This project simulates an end-to-end lead nurturing and appointment-setting workflow for a fictional client, PawPrint Pet Grooming & Wellness, using free tools (Google Docs, Google Sheets, Mailtrack for Gmail, and Calendly). It demonstrates the full process a Virtual Assistant would run for a real client: defining a client persona and ideal customer, researching and organizing leads, writing a 3-part cold email sequence, and setting up email tracking with a booking link for appointments. All client and leads, below are true  but the Business  name is fictional and created solely for demonstration purposes.

1. Business Name

2. 10 LEADS

3. Cold Email Sequence (3 parts)

4.  Mail Track/Gmail use

WITH CALENDLY LINK