Professional VA Katherine Joy

Results-Driven Social Media Manager | 6+ Years' Experience | Proven Sales Growth (6K+ Followers)

I'm Katherine, a results-driven Social Media Manager from Quezon City, Philippines, with 6 years of experience building a crafting business's online presence from the ground up. I blend my Computer Science background with specialized VA training to execute SMART social media strategies. Starting with zero followers, I grew the account to over 6,000 engaged followers using organic posting and creative marketplace strategies. My expertise covers social media planning, marketing, content creation, copywriting, and engagement. I'm proud of achieving a single-week sales peak of Php 10,000 during a key seasonal period, and consistently maintained monthly sales of Php 2,000–3,000. I'm committed to turning followers into valuable customers through strategic, measurable, achievable, relevant, and time-bound initiatives.

Beyond social media management, my career includes diverse experience in technical support and customer service (MIS Support, MSI/Acer/Lenovo), giving me a strong foundation in problem-solving and client relations. I also have practical experience in real estate marketing. My core social media management skills include: Audience Research, Competitor Analysis, Campaign Management, SEO/Keyword Integration, Community Building, Analytics Reporting, and Platform Expertise (Facebook, Instagram, TikTok). I am detail-oriented, dedicated to achieving business growth, and ready to leverage my proven track record for your brand.

Contact me today to start growing your online presence and sales.
Pro VA

Katherine Joy V. Licyayo
Quezon City, Philippines
Freelancer
Check my CV View Work Hire Me

Professional Skills

Abilities That Can Help Me Succeed In My Job.
Social Media Marketing
Graphic Design / Logo Design
Copywriting
Content Creation
Engagement
Calendar Scheduling

Certificates

Professional Timeline

Choose a job you love, and you will never have to word a day in your life. Timeline history of my career direction and assessment for my current performance, expectations and future possibilities.
  • EXPERIENCE
  • EDUCATION
2011
Bachelor of Science in Computer Science

ALU Computer College - Pampanga Branch

2019 - 2026
VnL Crafts
(Social Media Manager)

Developed and executed organic social media strategies for Facebook, Instagram, and TikTok

Grew social media accounts from zero to 6,000+ engaged followers through consistent posting, audience interaction, and content optimization

Created monthly content calendars, captions, and visual assets using Canva

Managed daily community engagement, including comments, messages, and inquiries, to build brand trust and customer relationships

Monitored analytics and platform insights to improve content performance and posting schedules

Supported promotional campaigns generating single-day sales of up to PHP 10,000 and consistent monthly revenue of PHP 2,000–3,000

Collaborated with business owners to align content with branding and sales objectives

2014 - 2017
South Park doodle House, Inc.
(MIS Support)

Provided technical and system support for internal users

Assisted with system documentation, user training, and process improvements

Collaborated with cross-functional teams to resolve operational issues

2012 - 2013
Servicedeck Computer Services
(Customer Service Specialist)

Handled customer inquiries via phone and email with professionalism and empathy

Resolved issues efficiently to maintain customer satisfaction and retention

Maintained accurate documentation and regular reports

2011 - 2012
QUBE PC Technologies Marketing
(Technical Support)

Assisted with system setup, troubleshooting, and maintenance

Supported hardware and software installations and diagnostics

Worked closely with team members to resolve technical issues

Services Offered

Service commitments that uniquely define the level of service in terms of availability, scope and how we can help your business succeed.
Social Media Management

Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.

Graphic Design / Logo Design

Includes the entire process of defining requirements, visualizing and creating graphics including illustrations, logos.

Calendar Management

Manages all office functions as well as maintaining an online calendar and booking appointments for their employer.

Personal Preferences

Author

Tin Soriano, tinsoriano26@gmail.com

"Your attention to detail on the recent project
was impressive, ensuring a high-quality outcome.
Thank you for doing such a great job."

Author

Leonides P. Siy, onilleepo@gmail.com

"Hello, I was one of Kath's previous officemates, and as a manager, I witnessed her performance while she worked. She is a results-oriented individual who is committed to doing her tasks to perfection. Kath's knowledge is already established, allowing her to complete her job in accordance with rigorous standards. On the character front, no questions are posed; she is a person of discipline and etiquette. She understands where and when she needs to react. She's recommended."


PORTFOLIO

My compilation of work samples and skills, and represents a portable showcase of my professional qualifications and experiences.

Let's work together !

I am available for freelance projects.
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Get In Touch
My essential contact information creates trust and personal relations with a prospective employer to get in touch with me.

Address :
Quezon City,
Philippines


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