Urbanrey Collective grew its social media presence entirely through organic customer engagement and referrals, without the use of paid advertisements. The Facebook page reached 1.8K followers, while the TikTok account grew to 5.8K followers and accumulated over 2.2K likes.

Rather than relying on advertising campaigns, social media was primarily used to share product updates, promotions, and direct customers to our online stores. As the brand gained recognition, customers frequently discovered our products through recommendations, repeat buyers, and direct searches across Shopee and TikTok Shop.

The growth of these channels reflects the strength of the brand's customer base and marketplace presence, allowing the business to generate visibility and traffic through organic reach alone.