Portfolio Details

SMM

Project: Briyani Hut Malolos (End-to-End Social Media Management)

Role: Social Media Manager

Duration: 2020 – Present (6 Years)

Industry: Food & Beverage (Local Restaurant/Cloud Kitchen)

Launched in 2020, Briyani Hut Malolos started during a time when digital presence was the only way to reach customers. As the owner and sole Social Media Manager, I built the brand’s online identity from the ground up.

By utilizing targeted local marketing, mouth-watering visual content, and consistent community engagement, I successfully grew our online following and converted local netizens into loyal, repeating customers. This project showcases my ability to run end-to-end social media operations with an entrepreneurial mindset—where every post, ad, and message directly impacts the bottom line.

🎯 OBJECTIVES & STRATEGY

Brand Awareness: Introduce authentic Briyani and related dishes to the local market in Malolos, Bulacan.
Lead Generation & Sales: Drive daily delivery and take-out orders strictly through social media platforms (Facebook & Instagram).
Community Building: Establish a strong, trusted relationship with the local community through rapid customer service and engaging, localized content.

🛠️ KEY RESPONSIBILITIES & EXECUTIONS

1. Content Creation & Curation

Food Photography and Videography: Shot, edited, and styled high-quality images and short-form videos (Reels/TikToks) featuring our menu items, cooking process, and behind-the-scenes operations.

Graphic Design: Designed promotional posters, menu updates, holiday greetings, and customer testimonials using Canva.

Copywriting: Wrote engaging, relatable, and localized captions optimized with relevant hashtags to attract the Bulakeño food-lover community.

2. Meta Page Management & Customer Service

Managed the daily publishing calendar via Meta Business Suite.

Handled direct messages (DMs) and comment sections with a 100% response rate, directly processing customer orders, delivery logistics, and inquiries.

Managed customer reviews and feedback to build a 5-star reputation.

3. Paid Advertising & Promotions

Set up and monitored local Facebook Ad campaigns (Boosted posts, Message campaigns) targeting specific radiuses within Malolos and neighboring towns.

Ran seasonal promos, giveaways, and flash sales to spike engagement and weekend orders.

4. 30-day Content Calendar

As a Social Media Manager, creating a 30-day content calendar helps me stay organized, consistent, and strategic with my posts. It allows me to plan ahead, save time, and ensure that every piece of content aligns with my goals and effectively engages the target audience.

MY PROJECT USING NOTION (task tracking and workflow management)

Organized tasks using Notion ( Waiting for Approval→ Designing → Revision → Pending → Approved → Posted )

Created and finalized captions

Attached video and content inside Notion

Scheduled post on Facebook

📈 HIGHLIGHTS & ACHIEVEMENTS

Organic Growth: Grew the Facebook page from 0 to 5,000 + localized, highly engaged followers without relying heavily on massive ad budgets.

Sales Conversion: Successfully leveraged Facebook Messenger as the primary point-of-sale, handling 50+ inquiries and orders daily.
Brand Loyalty: Maintained high customer retention rates, evidenced by recurring tags, user-generated content (UGC), and positive reviews shared by locals on local food groups (e.g., Food Malolos).