Client Business Page

RE Smile Dental Traders — Social Media & Paid Advertising

Managed Facebook page content and ran biweekly paid ad campaigns for a B2B dental supply business, growing the page to 1.9K followers and producing a top post that reached 51K views.

Role: Social Media Manager & Paid Advertising | Account Executive
Duration: August 2023 – May 2026
Platform: Facebook Page & Facebook Marketplace

PAGE PERFORMANCE:
✅ Grew page to 1.9K followers


✅ Managed and ran biweekly paid ad campaigns (~₱4,000/2 weeks, ~₱8,000/month)

✅ Best-performing post reached 51K views, 208 comments and 224 reactions
Video content combining product demonstration with a real client shoutout (Beltran Dental Clinic), strengthening credibility and trust. Achieved 51K views and 224 reactions — my highest-performing piece of content.


✅ Best-performing post reached 26K views, 75 reactions and 53 comments
Flagship Product Campaign — Portable Dental Chair
One of my top-performing campaigns — combined organic copywriting (mixed English/Filipino) with paid promotion targeting LGUs, health professionals, and dental mission organizers. Achieved 26K views, 53 comments, and 54 shares.

✅ Designed branded Canva graphics and carousels (Capcut)
-Product Launch Post — Ligature Color Chart
-Canva Design — Bundle Promo Graphics
-Canva Design — Client Testimonial Carousel
-Capcut - Product Promotion — Rubber Bands Line
-Capcut -Product Demo Video — Easy Assembly
-Capcut - Targeted Campaign — Dental Mission Outreach

✅ Built testimonial carousels featuring real client partnerships
-Canva Design — Product Variant Testimonial

✅ Top campaign generated 135 shares on a single post

Personal Business Page
KALYE KOPI
Role: Owner & Social Media Manager
Duration: March – May 2026
Platform: Facebook
PAGE PERFORMANCE:
✅ Built Facebook page from scratch
✅ 164 organic followers in 3 months
✅ Zero paid advertising budget


 CONTENT INSIGHTS (Last 90 days):
✅ 77,665 total views (+637% growth)
✅ 2,172 three-second views (+3,998%)
✅ 11 hours 44 minutes watch time (+3,914%)
✅ 86.2% reach to non-followers
✅ Top content: Multi-photo posts (47%)

TOP PERFORMING POSTS:

1. Gayaman Fiesta Event Post — 885 views

2. Grand Opening Announcement — 535 views, 30 shares

3. Strawberry Matcha Video — 515 views, 46 shares

4. Matcha Lovers Video — 483 views, 58 shares

5. Customer Community Post — 9 comments, 12 reactions

Content Calendar
Weekly Content Calendar — Kalye Kopi

June 2026 | Week 2

Platform: Facebook | Posting Time: 7PM daily

Content Strategy:

- Monday — Product Spotlight (Image)

- Tuesday — Engagement Post (Carousel)

- Wednesday — Menu Highlight (Story)

- Thursday — Behind the Scenes (Poll)

- Friday — Relatable/Fun Post (Product Video)

- Saturday — Customer Love/Testimonial (Image)

- Sunday — Weekly Promo/Call to Action (Carousel)

Tools & Skills Used
✅ Meta Business Suite — page management & insights

✅ Canva — graphics, cover photo, content design

✅ CapCut — video editing for Reels & product videos

✅ Facebook Ads — basic boosting knowledge

✅ Content calendar planning & scheduling

✅ Community management & engagement

✅ Organic growth strategy

✅ Local event marketing (Gayaman Fiesta)

✅ Product photography & videography

✅ Brand voice & caption writing