This report tracks membership changes over a year by showing the closing member count, accounting for leavers or expired memberships, and separately recording new memberships and renewals. It helps monitor overall growth trends and provides insights into retention and acquisition.

Column Definitions:

• Month – Month of the year.
• Closing Members – Total active members at the end of the month
• Expired – Members who did not renew or left the gym.
• Opening Members – Total active members at the start of the month.
• Renewed Members – Members who renewed existing memberships.
• New Members – Members who joined that month.

Uses of the Report:

• Track active member trends and retention rates over the year.
• Monitor effectiveness of marketing campaigns through new sign-ups.
• Identify seasonal patterns or high churn periods.
• Support strategic planning and forecasting for the gym’s growth.