Search Engine Optimization of [REDACTED], a healthcare-related site, with some social media involvement.

I joined [REDACTED] on February 2025, and the increase in Total Clicks and Impressions are significant.

SEO Specialist — Healthcare-SaaS Company

February 2025 – December 2025

As the SEO Specialist at [REDACTED], I was responsible for driving organic growth for a health screening and at-home testing platform through content-led SEO, technical optimization, and search-intent strategy. I focused on building topical authority in medically accurate, preventive-care content while improving rankings, impressions, and organic traffic across key markets.

Core Responsibilities

• Owned end-to-end SEO strategy (content, on-page, internal linking, and performance optimization)

• Optimized medically reviewed content to align with E-E-A-T and search intent

• Scaled informational and diagnostic keyword coverage using Ahrefs and Google Search Console

• Improved organic visibility through structured content updates and SERP optimization

• Monitored rankings, keyword growth, backlinks, and traffic performance monthly

• Supported global organic growth across the US, UK, India, Canada, and Australia

Performance Results

Google Search Console (Feb–Dec 2025)

• Total Clicks: 59,200

• Total Impressions: 3.24 million

• Average CTR: 1.8%

• Average Position: 22.6

• Achieved consistent month-over-month growth from March through November 2025

• Reached peak performance at ~8–9K clicks/month before year-end

Ahrefs Performance (End of 2025)

Organic Search

• Organic Keywords: 2,000+ (+430 growth)

• Top 3 Rankings: 41 keywords (+33)

• Estimated Organic Traffic: 3,300/month (+1,700)

• Organic Traffic Value: $1.3K/month (+$378)

Backlinks & Authority

• Domain Rating (DR): 18

• URL Rating (UR): 13

• Backlinks: 11.8K (+6.8K gained)

• Referring Domains: 118 (+8)

Global Reach

• United States: 2.9K monthly visits (≈88% of traffic)

• Additional organic growth in:

  • United Kingdom

  • India

  • Canada

  • Australia

AI Search Visibility (Ahrefs AI Citations)

• ChatGPT citations: 110 pages (+16)

• Google AI Overviews: 33 citations

• Presence across Gemini, Copilot, and Perplexity results

• Helped position their content for AI-driven discovery and zero-click visibility