Health Education Social Media Content & Strategy

Content Strategy, SEO, and Visual Planning

This body of work showcases my role in planning, structuring, and executing health education content for social media, with a focus on preventive care, diagnostic awareness, and patient-friendly medical communication.

Each asset was conceptualized and outlined by me, starting from search intent research and common patient questions, then translated into clear, visual-first educational posts. Topics were selected based on high-volume health searches and recurring user concerns, including early signs of diabetes, risk factors, early detection benefits, and fasting guidelines before blood tests.

I was responsible for:

• Content ideation and topic validation using SEO and audience research

• Information hierarchy and copy structure to ensure clarity and retention

• Medical accuracy and tone calibration to avoid fear-based or misleading messaging

• Platform-specific planning, optimizing posts for Instagram carousels and Pinterest evergreen discovery

• Visual direction, with AI-assisted image generation used to execute concepts efficiently and consistently

These posts were designed to function beyond social engagement — serving as evergreen, search-optimized assets that support long-term brand authority and organic visibility across social platforms and search surfaces.

Tools & workflow:
SEO research tools, content planning frameworks, AI-assisted visual generation, and health communication best practices.