I create and manage email automations using ActiveCampaign for webinar funnels and follow-up campaigns.

For webinar events, I set up automated reminder emails that are sent:

- 2 days before the webinar

- 1 day before the webinar

I also create the email templates and organize the automation workflow to ensure attendees receive timely reminders and important event information.

After each webinar, I manage follow-up email sequences that run for several days to promote the program offer. These automated email campaigns help nurture leads, provide additional information, and encourage attendees to take action.

Once attendees click the offer links inside the emails, they are redirected to a sales page created and updated through Unbounce. The sales page contains CTA (Call-to-Action) buttons that direct interested customers to the checkout page hosted in ThriveCart for payment and enrollment.

This process helps create a smooth customer journey from webinar registration up to purchase and checkout.